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July 26 2010
July 13 2010
Content Is King For B2B Too
The problem with most marketers is that, the moment they find a new medium or a new channel which is popular with their target audience, they make it the epicenter of their promotional efforts.
Content is kind for lead generation. Not social media frenzy. Read the excellent LeadForce1 B2B report. ➡ Facebook And Twitter Not For Generating B2B Leads!
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Lost Return On Investment
While one of the key elements of any campaign is measurement, standardized metrics all have flaws. That Lost Return on Investment (LROI) is an interesting take on how B2B campaigns rely on somewhat skewed ones. ➡ False Numbers, Lost Revenue & ‘The Karate Kid II’