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August 31 2010
Robin Hamman: Social Media At Centre Of Forward Thinking Businesses
Social media is rapidly moving towards the centre of forward thinking businesses and organisations. Whereas it used to be a fringe activity [...] it’s increasingly becoming possible to align social media with wider business processes and practices. That is, social media is now making it possible for customers and stakeholders to become involved in business processes, such as product and service innovation, co-creation, and customer service. There are great opportunities for those at the centre of this revolution – people with strong communications skills – but it also requires great business acumen, with a deep understanding of the strategy, goals and ambitions of the business. [...] Communications becoming more central, and increasingly driving organisational change.
➡ Robin Hamman: Driving Social Business Transformation
July 29 2010
Treating Facebook Like An Utility
Treating a company like a utility [...] can help to lock in its dominance and discourage innovation.
July 23 2010
The Willingness To Be Vulnerable
Vulnerability. It is the most poignant quality in every entrepreneur I know. [...] Vulnerability is the absence of cynicism. And the absence of cynicism is love.
July 12 2010
Blaming Bulgaria For The Second World War
There’s no question that online advertising has failed to grow in proportion with the amount of time people spend online. But attributing that fact to “too many choices” is like blaming Bulgaria for the Second World War. Yes, Bulgaria was aligned with Germany — but it was hardly the driving force.
➡ Yes, Web Advertising Scales — If You Measure It Right
July 09 2010
Seth Godin And Digital Spectators
there’s a transparent wall [...] between digital spectators and direct interaction or transaction. The faster the train is moving, the harder it is to pay attention, open the window and do business.
➡ Fans, participants and spectators
Benioff: Why All Enterprise Software Isn’t Like Facebook?
When I started Salesforce, I asked myself why all enterprise software wasn’t like Amazon. Now I’m asking why all enterprise software isn’t like Facebook…how can we learn from that and bring that into the enterprise?
➡ Structure 2010: Benioff Says Salesforce Is Trying to Learn From Facebook
July 06 2010
Privacy According To Steve Jobs
Privacy means people know what they are signing up for in plain English. Some people want to share more data. Ask them. Ask them every time. Let them know precisely what you are going to do with their data.
June 25 2010
Big Goals, Big Twitter Japan, Redux
we are calling the end of Japan’s 3-1 victory over Denmark a record that bests the end of the Los Angeles Laker victory over the Boston Celtics [...] When the referee blew the final whistle, we saw 3,283 [Tweets-per-second]
➡ Another Big Record: Part Deux
June 23 2010
Twitter Is Like a Bar
the fact is that in many cases, particularly during a sporting event like the World Cup, Twitter is like a bar [...] It’s called social media because it’s social
➡ Esquire Misses the Point on Twitter and the World Cup
June 21 2010
Mickey Rourke on Foursquare
Some teenager just called me lame for not being on foursquare. As I choked him, I wondered what foursquare even is.
June 16 2010
Emotional connection
People cannot have an emotional connection with a logo or a tagline or a building. But they can have that connection with a person
➡ The Future of Digital Marketing, by Alex Hunter
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