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September 27 2011

Professional Data-Miners

Marketers have vastly more information about potential consumers than ever before. Every time you use a loyalty card you surrender personal information. Every time you do a Google search or hit the “like” button on Facebook, you surrender yet more. Google and Facebook protect personal privacy, but they also make money by selling generic information to advertisers. Professional data-miners use electronic data to create a detailed picture of what you have bought in the past (“history sniffing”) and how you bought it (“behaviour sniffing”). They can then draw your attention to products they think you might want to buy in the future. Smartphones can tell you that there is a shop nearby that stocks just the thing you have been looking for.

And consumers are learning more and more about marketers.

September 15 2011

Facebook Friend Risk

Among the first things reporters do when a non-public persona surges into the spotlight for something as big as the UBS rogue trading crime is search through Facebook “Friend” lists to get insight into the person. It’s actually the first thing IBTimes did this morning, for instance — sending e-mails to many among Adoboli’s Facebook “Friend” list.

The fact is that it’s also what I did. As soon as the name popped up in news articles, I went to look on his Facebook profile —but also on LinkedIn. Macabre curiosity. I’m not looking for excuses here.

It’s only the nature of the job of journalists: they will try to find a glimpse of who is the alleged criminal through what he willingly displayed online, but might also try to contact acquaintances on social networks to learn more. It doesn’t make any of his connections suspects of any crimes obviously, but I understand how uncomfortable this situation could be for the 419 of his ‘Friends’.

One cannot hide from another Friend list. It’s a decision that isn’t taken by third parties. For instance, having a public profile myself, everyone can see who is linked with me on Facebook. I’m okay with it, but I don’t know about every single one of my connections.

It is again a case of the reversal of the private sphere. What was private by default —no one had a list of my acquaintances— is now public by default.

 

 

August 31 2011

Flickr Updates Geo Privacy

But geo is special. I often override my default geo privacy. Every time I upload a photo taken at my house, I mark it “Contacts only”. Same for my grandma’s house. And that dark place with the goats and candles? Sorry, it’s private.

Managing geo privacy by hand is tedious and error prone.

Geo privacy done right. They seem to understand overlapping circles of connections well.

July 30 2010

Data Privacy Around The Globe

Country-specific regulations governing privacy and data protection vary greatly

Check the interactive map Forrester has put together. Insightful. ➡ Do You Know Where Your Data Is In The Cloud?

July 06 2010

Privacy According To Steve Jobs

Privacy means people know what they are signing up for in plain English. Some people want to share more data. Ask them. Ask them every time. Let them know precisely what you are going to do with their data.

➡ Steve Jobs on Privacy

April 22 2010

The Future of Social Networking and Social Norms

Here’s the presentation material for the keynote speaking engagement I did an hour ago at the Social Networking Conference in Manila, Philippines.

I presented key important trends related to the future of social technologies and engaged the audience about their implication on our daily lives.


January 19 2009

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