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August 31 2010
Robin Hamman: Social Media At Centre Of Forward Thinking Businesses
Social media is rapidly moving towards the centre of forward thinking businesses and organisations. Whereas it used to be a fringe activity [...] it’s increasingly becoming possible to align social media with wider business processes and practices. That is, social media is now making it possible for customers and stakeholders to become involved in business processes, such as product and service innovation, co-creation, and customer service. There are great opportunities for those at the centre of this revolution – people with strong communications skills – but it also requires great business acumen, with a deep understanding of the strategy, goals and ambitions of the business. [...] Communications becoming more central, and increasingly driving organisational change.
➡ Robin Hamman: Driving Social Business Transformation
